Jesse Cannon is a Producer & Marketing Strategist living in Greenpoint, Brooklyn in New York.
He hosts the YouTube Channel Musformation and edits the most read music marketing newsletter Music Marketing Trends. He’s the author of Processing Creativity: The Tools, Practices And Habits Used To Make Music You’re Happy With which Tape Op says, “This is one of the best guides to making great recordings out there.” As well as the definitive music marketing book Get More Fans: The DIY Guide To The New Music Business a book that Hypebot exclaimed, “If you had to go with just one book on DIY music biz, this would be the one.” Which is now in its tenth edition and taught at over a dozen universities.
His company Musformation Growth produces the hit podcast Fast Politics with Molly Jong-Fast which has hit #1 on Apple podcasts on the politics chart. He also produces other podcasts like The New Abnormal for The Daily Beast which regularly appears in the top 200 podcasts on all of Apple Podcasts as well as other top podcasts like Rolling Stone’s 500 Greatest Songs, & The Last Laugh. We also makes audio documentaries in podcast form like The Grio’s Being Black which swept the podcast awards winning a Webby, Lovie, Shorty and Signal award, as well as garnereing a nomination at the NAACP Image Awards and being named one of the best podcasts of the year by Apple Podcasts. We make some really fun ones for music groups to like this one on Foxing and the series I made on Vagrant Records. In 2024 we ventured into video documentaries by directing Project 2025: A Warning. The series has over 1.5 million views.
They mix and master lots of records for some great bands at my studio Found Soundation which is located in Brooklyn Recording Paradise, making great records with bands like The Cure, Animal Collective, The Menzingers, “Weird” Al Yankovic, Laufey, Brand New, The Misfits, Limp Bizkit, Penelope Scott, Basement, NOFX, Lizzy McAlpine, The Dillinger Escape Plan, Cafune, Cavetown, Somos, Man Overboard, Leftover Crack, Kevin Devine, Chloe Morriondo, Transit, Danny Brown, Bad Books, Nothing Nowhere, Coco & Clair Clair, Saves The Day, Foxing, Jpeg Mafia, Say Anything, Thank You Scientist, The Front Bottoms, Hot Mulligan, Frost Children, Yot Club and many more. They also own one of NYC’s top content studios Podstream Studios, Times Square’s most modern podcasting & live streaming studio.
In the past he has been a part of beloved podcasts like. Fever Dreams, Killed By Desk, Don’t Let This Flop. As well as hosting podcasts like Atlantic Records Inside The Album Podcast, an audio documentary series that goes further in-depth on the creative process. Episodes include Dashboard Confessional, Vance Joy, Mean Girls, Jason Mraz, Nothing.Nowhere and many more to come. He also hosted the weekly podcast Off The Record where they discussed music as well as the business, creative processes and tech behind it.
They have taught classes on recording for CreativeLive and URM Academy.
They have written about the new music business for Alternative Press, Free Williamsburg, Musformation, Party Smasher Inc., and Property of Zack and have written for magazines like Punk Planet, Tape Op, SoundViews and Maximum Rock N Roll.
He founded NoiseCreators, a service that connects musicians with the best producers making music today. He hosted the Noise Creators Podcast where he interviewed record producers and other music creators.
He managed bands like Man Overboard and Transit.
He used to work at the esteemed mastering house West West Side Music
He used to engineer for the amazing freeform radio station WFMU